If a picture is worth a thousand words, a video could be worth a thousand sales.
Start using videos to increase your brand awareness, generate new leads, and expand your business opportunities.
Why use video as part of your marketing strategy?
- Build brand awareness
- Drive traffic to your website
- Generate Leads
- Humanize your brand to build trust
Video Boosts Conversion and Sales
Video increases organic search traffic on a website by
157%
Convert more customers using videos
When choosing contractors, products or services, most people prefer watching videos than having to read through content.
Did You Know:
73%
of homeowners say they’re more likely to purchase a product, service or hire a contractor after watching a video?
52%
of homeowners say watching videos makes them more confident in their purchase decisions.
Source:
116 Video Marketing Stats to Guide Your Online Marketing Strategy In 2020Published December 19, 2019
Video marketing has finally come of age
With an exciting new Video Customization Service, you can use this service to help humanize your brand as well as promote your products and services.
Videos are a great way for you to engage with your customers across multiple platforms, including TV, social media, online pre-roll, and your website.
The new Video Customization Service offers three different video lengths: .30, .15, and .06 seconds, allowing you to have consistent messaging through various media tactics.
TV Ad Spots
Homeowners can see you, their local Lennox dealer, on a 30-second ad on TV.
Video Ad Spots
A .15 second pre-roll ad is a great way to promote your brand, services, and products before a feature video.
Social Ad Spot
You can use a .06 second spot on your social media platforms and/or website.
The Popularity of videos
86%
of businesses use video on
their website
77%
Use video on social media
People spend 2.6x more time on pages with video content than those without.
Available Videos
We are excited to share five new customizable video concepts! Videos are available in three different lengths: 30-, 15-, and 6-seconds.
Video Customization Services
Customization of video with your logo and contact information
Tagging of seasonal promotion, if applicable
Trafficking/delivery of customized videos to TV stations for TV commercial schedules*
*Available only for media schedules run through CAP